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How To Talk To White Kids About Racism

“Many white parents think that if they don't talk about race or issues of prejudice, their children won't have any. But the negative stereotypes are part of the air they're breathing.”

– Beverly D. Tatum, Why Are All The Black Kids Sitting Together In The Cafeteria? And Other Conversations About Race.

BRIEF
Create a tool that white families can use to bridge the conversation of race and racism in an informed and direct way with their children.
APPROACH
Use direct language to create a message that empowers people and does not isolate them, all while balancing that directness with a visual that feels friendly and approachable. Like a Trojan Horse.
CREDITS
Made with love @ Hello Monday
Copy: Kamron Robinson, Andreas Anderskou
Illustration: Sindy Salas, Kamron Robinson
Development: Lasse Moose
Web Design: Rikke Hindborg, Sindy Salas, Kamron Robinson