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Deutche Telekom Value of Design

What does design mean to you?

BRIEF
Telekom asked how we would define and visualize their complex design process.
APPROACH
Instead of focusing on any technology we focused on the users. They are the focus of the process. Learning from their daily lives, their pain points, and their needs. This was the essence of Telekom Design. Not any specific technological advancements.

We wanted to create tangibility for the audience using physical abstractions of telecommunication and the routines of everyday regular folks.
CREDITS
Client: Deutche Telekom
Agency: Hello Monday
Creative director: Jeppe Aaen
Art Direction: Casper Holden, Kamron Robinson
Editing, and post production: Kamron Robinson, Casper Holden
Sound design: Andreas Hald